On the festivalization or “festivalitis” in Mexico: Vive Latino and Corona Capital as contemporary manifestations of mestizophilia and anglophilia

Authors

  • Julián Woodside

Keywords:

Mexico, mestizophilia, anglophilia, Vive Latino, Corona Capital

Abstract

This text problematizes the consolidation and consequences of the festivalization in Mexico by means of the analysis of two of its most representative music festivals: Vive Latino and Corona Capital, both held in Mexico City and managed by OCESA, the main company dedicated to public and massive entertainment in Mexico. From this, an analysis of the musical discourses and curatorial logic of both festivals is proposed, which are considered to reproduce the ideals of two of the main tendencies of cultural management in Mexico: mestizophilia and hispanophilia (the second incarnated by means of an anglophilia). Although apparently contradictory, the text proposes that both tendencies are part of a greater identity tension: a “neocreolism” that promotes discourses of modernization under paternalistic criteria, whether from the notion of “mestizaje”, embodied in a supposedly Latin musical identity, or from a “cosmopolitan” aspiration, which explicitly omits any local musical expression. Ultimately, both perspectives —implicitly or explicitly— omit multiple local musical expressions for considering them “non modern” with the intention of legitimizing their own aspirational discourse.

Author Biography

Julián Woodside

Julián Woodside es escritor, académico e investigador independiente enfocado en temas relacionados con las industrias creativas, los medios y las artes. Ha dedicado más de una década a analizar diversos fenómenos relacionados con la creación, el consumo, la distribución y procesos identitarios alrededor de lo musical y lo sonoro, tanto en México como en Latinoamérica, sobre lo cual ha publicado textos académicos y periodísticos. Además, ha participado en múltiples foros y espacios de reflexión y profesionalización sobre lo musical y el devenir de la industria del entretenimiento en la región.

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Published

2020-10-15

Issue

Vol. 21 No. 2 (2020): Dossier: The festivalization of music in Latin America (1990-2020)

Section

Dossier

License

Copyright (c) 2020 Asociación Argentina de Musicología

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